Compound
Digital Limited

Compound Digital is world's most secure pension solution, provides comprehensive and innovative pension plans for individuals and business

staging link
Services
User Experience Design
Web Design
Webflow Development
Industry
Financial Technology
Completed
7th June 2024

Overview

Despite having a robust service offering, their website was outdated, lacked user-friendly navigation, and did not effectively communicate the value proposition that differentiate Compound Digital from competitors. This led to high bounce rates, low user engagement, and suboptimal conversion rates.

Therefore, our core objective was to redesign the Compound Digital website to improve user experience and better communicate the brand’s value propositions. The existing website, while functional, was outdated in terms of design and lacked several key features that modern users expect. Additionally, the website needed to address the growing need for mobile compatibility and improved accessibility.

Problems

The existing website had several issues that needed addressing:

  • The existing website had an outdated design that did not convey the cutting-edge technology and security of Compound Digital.
  • The layout was not user-friendly, leading to high bounce rates.
  • Navigation was complicated, making it difficult for users to find information quickly.
  • The website was not effectively converting visitors into leads or customers.
  • There was a lack of clear calls-to-action (CTAs) and engaging content.

The Solutions

To address the above problems, the redesign project implemented the following solutions:

  • Developed a clean, modern design that reflects the advanced technology focus of Compound Digital.
  • Simplified navigation with a clear, intuitive menu structure.
  • Created engaging, informative content to guide users throughout the site.
  • Introduced prominent and strategically placed CTAs to encourage user engagement and lead generation.
  • Ensured the design was responsive, providing an optimal experience on both desktop and mobile devices.

The Results

The website redesign project yielded significant positive results:

  • The bounce rate decreased by 35%, indicating that users were finding the content more relevant and engaging.
  • Time spent on the site increased by 40%, showing improved user interest and interaction.
  • Lead generation increased by 50%, attributed to the new CTAs and optimized landing pages.
  • Conversion rates for specific actions improved by 45%.
  • User feedback indicated a higher confidence level in the security measures of Compound Digital.
35%
Lower Bounce Rate
40%
Increased in Visitors
50%
Increased in leads

The Conclusion

The website redesign for Compound Digital successfully addressed the initial problems, resulting in a more user-friendly, engaging, and secure online presence. The project not only enhanced the company's brand image but also contributed to significant improvements in user engagement and conversion rates. Compound Digital is now better positioned to attract and retain customers, solidifying its reputation as the world’s most secure pension solution.