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Mastering SEO as a Webflow Developer: My Journey and Tips

A Friendly Guide to Boosting Your Website’s Search Rankings

Mastering SEO as a Webflow Developer: My Journey and Tips

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Hello there! I'm excited to share my journey as a Webflow developer and give you some insider tips on SEO optimization. Since 2019, I've built over 50 websites for clients worldwide, and I'm thrilled by how much they appreciate my work. Today, I’ll walk you through my process of optimizing websites for SEO, making it easy for you to follow along and implement these techniques on your own projects.

Setting Up a Style Guide

The first step in my process is ensuring the website has a solid structure. I duplicate Finsweet’s Client-First style guide and update the typography, colors, spacing, and iconography. This helps maintain a consistent look and feel throughout the site. For class naming, I use the BEM method, which stands for Block, Element, Modifier. This makes the code more manageable and easier for other developers to understand and modify.

Image Optimization

Images can significantly impact your site’s load time, so optimizing them is crucial. I download all images from Figma and compress them using an online image compressor. There are many options available, but I have my favorites. For smaller projects, Webflow's built-in compressor works just fine.

Crafting Title Tags

Your title tags are key to being discovered on Google. Keep them under 66 characters and use specific keywords to rank higher. A well-crafted title tag can make all the difference in attracting visitors to your site.

Writing Meta Descriptions

Meta descriptions should be between 155-160 characters and include relevant keywords. This brief snippet not only helps with SEO but also gives potential visitors a preview of your page content.

Optimizing Opengraph Images

For social sharing, having an Opengraph image is essential. The best practice is to use an image that's 1200px by 630px and ensure it includes alt text. This helps with both SEO and accessibility.

Selecting Keywords per Page

Each page should focus on one primary keyword. Design your content around this keyword and aim for at least 500 words, with a preferred length of 2250 words per page. This approach helps Google understand the relevance of your content to search queries.

Using Alt Tags

Alt tags are vital for accessibility and SEO. They describe the content of images for users and search engines. If an image fails to load, the alt text will give users an idea of what the image is about.

My Learning Journey

I honed my SEO skills at Pait Academy, where I gained a deep understanding of SEO. The knowledge I acquired has helped me secure numerous clients. For more insights, I recommend checking out Finsweet’s YouTube videos like the "Ultimate Guide to Technical SEO" and "Advanced Technical SEO." Another great resource is the video on JavaScript optimization for enhancing Webflow site performance.

By following these steps, you can significantly improve your website’s SEO and attract more visitors. Whether you're a seasoned developer or just starting, these tips will help you create a well-optimized, high-ranking website. Happy optimizing!